It’s that time of year again. Gym memberships skyrocket, stores like Sports Authority and other active lifestyle type stores start massive semi-annual sales, and people strengthen their resolve to lose weight and live a healthier life. Well while that’s easier said than done, it’s not impossible. Reaching one’s goals not only depends on the strength of their determination but also on the support of those around them- after all, nothing says ‘crumbling resolve’ like watching your best friend eat a massive double bacon and cheeseburger while you snack on a salad.
For restaurant owners, this eating healthy craze can present a problem resulting in diminished sales. For years people have linked eating out with unhealthy eating and unwanted weight gain. The truth is that it’s not where you eat, but what. Recently, a science teacher from Iowa, lost 37 lbs and lowered his cholesterol from 249 to 170 over the course of a 3-month experiment, where he eat nothing except McDonalds food and walked 45 minutes daily. The teacher had his student’s pick out his food based on a diet plan of roughly 2,000 calories a day. Unsurprisingly, the results have shocked not just those who support McDonalds, but also those who oppose the historically fatty fast food chain.
McDonalds isn’t the first chain to claim you can lose weight by eating their food. Subway is notorious for claiming to be diet friendly. But while restaurants like McDonalds and Subway can afford flashy marketing campaigns, complete with billboards and commercials, they are the exception and not the rule. The majority of businesses are small and can’t afford to hire a top notch marketer to spread the word about their products and services- instead, they rely on word-of-mouth from their customers and clientele.
In reality, while the large marketing campaigns do help spread the word, it’s the little things that count; quality ingredients and products, great customer service, and a clean and welcoming environment. There are plenty of successful businesses that have built up a steady clientele based on these very things. Cozy, little hole-in-the-wall places, where friends can meet up and enjoy each others company, where the servers and hostesses know you by name and really ask how you are.
Besides the obvious, what do all of these successful and small establishments have in common? They listen to their customers and work their hardest to serve them, and not just themselves. So when your client base starts to dwindle in the early months of the year, let them know that they don’t have to stay home to eat healthy.
How do you do this?
Step 1: Showcase your healthier options on your menu. Turkey is notoriously healthy and low in fat, as is chicken and fish, not to mention high in protein. Run a Tuesday special on the turkey club sandwiches.
Step 2: Consider investing in a new menu with a “Lighter Fixin’s” section.
Step 3: Get on the bandwagon! Consider offering vegetarian, vegan, and gluten free options for your customers to munch on. Great for animal lovers and dieter’s alike!
Step 4: Re-vamp your carryout strategy! Great for complex orders with lots of different items, you can use stamps either on the packages or wrappings so your customers can tell which is theirs and which one of their friend’s much faster.
In the past few months, we’ve been working on creating a new line of stamps specifically for this purpose. And now we’re ready to share them with our friends, fans, and fellow business owners. Our stamps can be used to simplify not only your life but also the lives of your customers to maximize the experience of flavors that you serve up for them daily.
Don’t let the ‘Battle of the Bulge’ influence your sales! Implement some of these tips and tricks today to improve sales today!