If you’re a business owner, aspiring entrepreneur, marketer, or anything of the sort, you’ve likely heard the word “branding” a few dozen times. It’s a term that many use pretty loosely and while it’s importance is stressed again and again, many people really aren’t even sure what a company’s “brand” really is. We like to think of branding as a company’s logo, overall aesthetics including photography, web design, writing style, and of course the product and the way it’s presented to customers. Branding is a lot about a business’ “look”, but it’s really so much more than that.
“Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.” — Entrepeneur.com
At the core of your brand strategy is your company’s logo. Your logo design has the potential to bring both your business and your dreams to life. Many business owners overlook the importance of their logo, but here’s why they’re so important:
- Your logo establishes your brand’s identity.
- Your logo is what will make your brand recognizable.
- A good logo is matched with a certain level of professionalism.
- A powerful logo design will help you outshine your competition.
When it comes to start-up costs, your logo is definitely not something you want to cut corners on. Finding and hiring the right graphic designer is highly encouraged when going through the designing process.
There are plenty of benefits to hiring a graphic designer, but the most importantly you’ll be sure to have a unique logo. The last thing you want as you’re lifting your business off the ground is to struggle with is an infringement lawsuit.
Secondly, your graphic designer will make sure you have any files of your logo you may need in the future for ordering marketing materials. For example, when ordering your promotional products, you’ll likely need a high-quality image from original vector art.
Lastly, there’s no one better than a graphic designing professional to bring your vision to life. An experienced graphic designer will know the proper way to portray what you’re envisioning and how to take your dream business plan and turn it into a logo you thought you could only dream of.
Branding your business is highly important. Every paper cup, shopping bag or clothing tag featuring your logo is an opportunity to spread the word about your company, but ordering the personalized products you need can get costly. Invest in a custom logo stamp and you will save exponentially in the long run by branding your own paper napkins, menus, craft boxes, etc. Check out our tips for getting the best stamp impression on all types of different surfaces here.