How Small Businesses Use a Custom Logo Stamp
Simply Stamps has been helping people put their mark on things since 1954, and some of our favorite orders are the logo stamps that go to small shops, market vendors, and makers working out of a garage or a spare room. A logo stamp is one of the most affordable ways to brand your work. There are no minimum print runs and no stacks of preprinted packaging to store. Just ink, your logo, and whatever you want to put your name on.
Here are three of those businesses, what they make, and how a custom logo stamp fits into the way they work.
Atlantic Beech Customs
Larry Goodnell builds charcuterie boards and cutting boards by hand. Every board starts as raw wood and gets cut, shaped, sanded, and finished in his own shop, which is exactly why he’s quick to say he stands behind the quality of each one completely.
When you put that much time into a piece, you want people to know where it came from. For Larry, that’s where the stamp comes in.
How he uses his logo stamp: Larry marks his products and packaging with his Atlantic Beech Customs logo. He sees it as a signal to customers that they’re buying something well made and locally produced, not mass-market. It’s the finishing touch that turns a handmade board into a branded one.
Larry shares how Atlantic Beech Customs got started and why every piece gets his mark.
The Glass Cactus
Carmen, the founder of The Glass Cactus, gives wine bottles a second life. She cuts and upcycles them into one-of-a-kind planters, then fills them with cactus, succulents, and houseplants. What started as a creative project turned into a business once she realized how well her planters worked in people’s homes, and she began bringing them to local farmers markets.
At a busy market, every booth is competing for a second look. Carmen found that branding was a big part of earning it.
How she uses her logo stamp: Carmen stamps her logo on her packaging and tags. She says it helps her products stand out at markets and gives her booth a professional, legit look, while still feeling handmade. That finished touch makes each planter feel special by the time it goes home with a customer.
Carmen walks through how The Glass Cactus turns wine bottles into planters, and how her stamp finishes the package.
Ocean’s Treasures Jewelry
Jessica makes handmade jewelry under the name Ocean’s Treasures, and you can often find her booth at events and markets around St. Augustine. From the pieces themselves to the bags they’re sent home in, every detail is one of a kind.
Instead of ordering store-bought printed packaging, Jessica decided to brand it herself.
How she uses her logo stamp: Jessica stamps her logo onto her bags and jewelry packaging. It adds a personal, handmade touch, and it does real work for her business too. When shoppers carry her bags around an event, other people see the logo and know where to find her. It’s a simple, cost-effective way to keep her branding consistent and professional across every order.
Jessica shares how she got started and why she stamps her own packaging.
What These Three Businesses Have in Common
A woodworker, an upcycler, and a jewelry maker don’t have much overlap in what they make. But listen to all three and the same ideas keep coming up.
Handmade work deserves a handmade finish
Printed labels and stickers can look a little out of place on something crafted by hand. A stamped logo carries the same personal feel as the product itself, and every impression is a little different, just like the pieces they’re made for.
Branding helps people find you again
At markets and pop-ups, your logo works even after the sale. A stamped bag or tag walks around the event, sits on a kitchen counter, or gets passed along with a gift. That’s how a one-time buyer turns into a repeat customer or sends someone new your way.
Looking professional doesn’t have to be expensive
Custom printed packaging usually means minimum order quantities and a big upfront cost. A logo stamp is a one-time purchase you can use on plain, inexpensive supplies again and again, so you can brand as many or as few pieces as you need.
Ways to Use Your Own Logo Stamp
- Kraft paper bags, shopping bags, and tissue paper
- Hang tags, price tags, and product labels
- Shipping boxes, mailers, and box inserts
- Thank you cards and business cards
- Gift wrap, receipts, and loyalty cards
Looking for something to go with your logo? Browse our custom rubber stamps for return address, “thank you,” or “handmade by” messages, or check out our craft stamps for packaging and gift wrap ideas.